Comercial creado para lanzar la 3ra zapatilla de Paul Rodríguez.
Two typographers ( Pierre & Damien / plmd.me ) and a pro race pilot (Stef van Campenhoudt) collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )
More pictures here: flickr.com/photos/40243214@N05/sets/72157621047564023/
Hope you like it !